I <3 New York
After traveling for a week in the Midwest and spending time away from my relatively new home I was so excited to be back. As the plane descended to the LaGuardia Airport runway I got that familiar feeling again; my heart beats faster, my fingers tingle as blood pumps vigorously through my veins, and the butterflies flutter my stomach. NYC is like no other place in the world, the lights, the people, the energy, it’s no joke. You gotta be on your game and always be hustling or get hustled.
After living in Los Angeles for 25 years I couldn’t be more grateful for this opportunity to live the dream in the city that never sleeps. NY, I love you!
5 Indications That You are a Dinosaur
After reading Dave McClure’s post on Moneyball for Startups I was inspired by his candid and frank depiction of the Dinosaurs of start up investing, VC 1.0’s. In the post, Dave so brilliantly discusses the imminent decimation of these Dinosaurs as the industry around them evolves and changes. I love this analogy as it perfectly describes an ‘old school’ way of thinking that is facing extinction in many business sectors. You must evolve, grow, change, or DIE!
Working in the Bridal industry for the past two years I am consistently surprised by a phenomenon, Dinosaurs are still roaming the earth. If the Asteroid is the World Wide Web and it hit earth 15 year ago, how are these Dinosaurs still running rampant? As Dave describes, “It may take another 5 years for the ash clouds & nuclear winter of Browsers, Search Engines, Social Networks, & Mobile Devices to kill all the T-Rexes, but it’s a done deal”
Millennials use technology and social media for research, sharing, and making purchasing decisions. If you are not speaking our language chances are we don’t care about you.
So how do you know if you/your business is a Dinosaur? If you identify with two or more of the statements below you may be heading out:
1. What is a blog? /I don’t read blogs/ I don’t need to blog
Oh boy, you are in trouble!
2. What is twitter? / I don’t see why anyone would care about what I ate for breakfast.
The ship has sailed and you are left on shore.
3. I don’t have a digital media strategy/ My website is my digital media strategy.
Hmm… maybe in 1999.
4. I am not worried about “up and comers” in my industry. I will always be relevant.
You are sinking into the tar pits.
5. I am part of the Good Old Boys/Girls network I am safe.
Perhaps the most painful way to die assuming you are indestructible.
Most dinosaurs think their saving grace is hiring a “social media expert”. I guess that would be a good solution if there was such thing. Social media is relatively new and evolving industry anyone who claims to be an expert is probably just trying to make money of your naivety. If you really want to survive its time you start being proactive and educating yourself. Once you have exhausted all of your resources (google is a great one) then consider hiring somebody. It is time to get rich, or die trying…